I’m a design leader who makes complex problems feel simple and human. I’ve built teams, crafted everything from playful games to AI-powered experiences, and love collaborating to bring ideas to life.

AMAZON

Product Design & Research Manager, Alexa

I lead multimodal UX design and research for Alexa, delivering cohesive experiences across voice, touch, and visual interfaces on Echo devices, Fire TV, and mobile. My team of designers owns key initiatives including Now Playing, Audio and Video Home, Timers and Alarms, and personalized recommendations, serving more than 90M monthly active users on over 600M devices. I drive UX strategy across modalities, launch LLM powered features that simplify discovery and boost engagement, and evolve design systems for consistency at scale, while mentoring a diverse team and fostering a culture of collaboration, ownership, and excellence.

pattern ui/ux

Principal UX Designer

As founder of Pattern UI/UX, I partnered with startups and global brands to deliver intuitive, scalable product experiences through strategy, design, and collaboration. I led design from research and flows to prototypes and UI, validating concepts with testing to ensure impact. Clients included Disney’s Marvel Snap, where I contributed to gameplay and monetization that helped the title surpass 10M downloads and $20M in early revenue. I also facilitated sprints, mentored teams, and established best practices, always focused on creating human-centered experiences that drive growth.

popcap, an electronic arts studio

Studio UX Director

I led UX design across mobile, console, and PC, building and mentoring a cross-disciplinary team while shaping gameplay, onboarding, live events, and monetization for titles like Plants vs. Zombies Heroes, Bejeweled Blitz (70M+ downloads), and Peggle. Our work drove over 1B global downloads and top-grossing rankings, guided PopCap’s shift to free-to-play, and integrated UX practices into EA while preserving the creative quality and player-first values that made our games beloved.

smashing ideas

Creative Director

I guided concept development, design execution, and client collaboration for brands like Disney, Mattel, and Nickelodeon, creating digital products that reached millions of users and extended properties into interactive ecosystems. My leadership helped launch dozens of e-books, games, and mobile apps, many surpassing a million downloads, while also driving UX in areas such as in-flight entertainment, security, and interactive TV. I mentored designers, fostered collaboration, and shaped the studio’s creative vision and culture of curiosity, creativity, and excellence.

Nice Words.

Jim is a role model design leader. His passion for the products, compassion for the team, and continuous curiosity all come together to deliver creative solutions that raises the bar. Like the best creative leaders, he is able to foster an environment for his team to be successful even in the highest pressure situations. He does so not with platitudes of 'empowerment', but by setting the pace and rolling up his sleeves as needed.

James Liu, head of mb.os at mercedes-benz AG

Jim is a great design leader with strong technical skills and instincts, and he consistently fosters an environment where his team can thrive and do their best work. He has delivered impact on high-stakes product experiences, balancing customer delight through design with business KPIs and the technical innovation required to scale Alexa experiences for hundreds of millions of customers. Jim would be an excellent leader for any design or product organization looking to up-level both design quality and people leadership.

Benson Chan, VP of Product Design at Optum

As Product Lead for Alexa Audio, I had the privilege of working with Jim, an exceptional Design Lead whose creativity, expertise, and customer focus always elevated our work. The speed and quality of our collaboration are a true testament to his design talent. Jim takes on the toughest challenges with agility and skill, and his collaborative spirit and openness to new ideas have been key to the success of Alexa’s audio experiences.

Ryan Burnett, Head of Product for alexa personality at amazon